The Concept Collective is a creative formats company based in Austin, Texas, USA. For the past several years the company's principal member, Aaron Wells, has dealt exclusively in the unscripted international formats marketplace. 

Featuring an array of concepts that come off both familiar and fresh, the company puts twinkles in the eyes of acquisitions and development personnel by generating insightful and exciting new ideas. 

Check out the reel for Split 2 Hit, a unique and fun new music-competition format.